Shop Your Trip Brings Japan Travel Expertise to North India with Delhi Roadshow

Shop Your Trip, through its Japan-focused brand Sasta Japan, hosted the North India Japan Travel Roadshow in New Delhi on August 22, bringing together travel agents and industry professionals for a dedicated session on Japan tourism and holiday sales.

Held at Le Méridien New Delhi, the event followed a series of successful Japan roadshows conducted across South India and Nepal. The Delhi edition focused on strengthening travel trade knowledge and helping agents better understand how to position Japan as an international holiday destination. One of the key highlights of the event was a special knowledge session conducted by Akash Chhabra, Director of Shop Your Trip Pvt. Ltd. and Sasta Europe. The session focused on practical aspects of selling Japan, including understanding traveller requirements, providing the right destination guidance and creating suitable holiday experiences for clients. The session also explored opportunities for travel agents to expand their international holiday business by gaining greater confidence in promoting Japan. Participants received insights into the destination, its tourism offerings and the approach required to effectively present Japan to different categories of travellers.

The roadshow also provided a platform for travel professionals to engage with Japan travel experts, exchange industry insights and explore potential business opportunities. With the India market showing growing interest in international travel, such trade-focused knowledge sessions are helping agents build stronger destination expertise and improve their ability to cater to evolving traveller preferences. The New Delhi roadshow marked another step in Shop Your Trip’s efforts to strengthen Japan-related engagement with the Indian travel trade through Sasta Japan, following its outreach across South India and Nepal.