INDIA CITY WALKS™ and INDIA EXPERIENCES® Announce International PR Partnership with Aria Arora

New Delhi: Award-winning experiential tourism brands INDIA CITY WALKS™ and INDIA EXPERIENCES® have announced a new international PR and marketing partnership with Aria Arora, with an initial focus on strengthening their presence and travel-trade relationships across European markets. The collaboration will focus on enhancing the brands’ international visibility, positioning and engagement with overseas travel industry stakeholders. As part of the partnership, Aria Arora will support international public relations, media relations and marketing outreach, while helping develop relationships with European and international tour operators, travel designers, tourism media, destination management companies (DMCs) and other travel-trade partners.

Founded by Nidhi Bansal and Sachn Bansal, the two brands bring extensive experience across hospitality, cultural tourism, experience design and destination engagement. Their combined organisational journey spans more than a decade, while each founder brings over 25 years of individual industry expertise.

Connecting International Travellers with a Different Side of India

INDIA CITY WALKS™ and INDIA EXPERIENCES® specialise in connecting travellers and industry partners with India through curated encounters with its people, places, communities, food, art and living traditions.

The brands aim to move beyond conventional sightseeing by presenting experiences that are rooted in local culture, communities and storytelling. Their approach combines curation with on-ground operational support, allowing them to work with hotels, travel companies, destinations, institutions and B2B travel partners.

The new international partnership is expected to help take this approach to a wider overseas audience, particularly in Europe, by building stronger links with travel professionals who are looking for distinctive and locally rooted experiences in India.

Focus on European Travel Trade

Through the collaboration, Aria Arora will work on international PR, media engagement and marketing initiatives while supporting the development of relationships with key stakeholders in European and international travel markets.

The outreach will include travel media, tour operators, travel designers, DMCs and other industry partners. The objective is to create greater awareness of the experiences offered by INDIA CITY WALKS™ and INDIA EXPERIENCES® and open new avenues for collaboration with overseas partners.

Recognised for Experiential and Heritage Tourism

INDIA CITY WALKS™ has received significant recognition for its work in experiential and heritage tourism. The brand has been recognised with three National Tourism Awards and a Hall of Fame Award from the Ministry of Tourism, Government of India. The Hall of Fame recognition followed three consecutive National Tourism Awards for Best Heritage Walk.

The brand’s work focuses on creating deeper connections between people and places through heritage, culture, storytelling and curated experiences.

Building New International Opportunities

The partnership comes as the brands look to strengthen their engagement with overseas markets and create new opportunities for international travel companies seeking curated and operationally supported experiences across India.

With Europe as the initial focus, the collaboration will seek to position India through experiences that reflect its diverse communities, contemporary culture, heritage, food, art and living traditions.

The partnership between INDIA CITY WALKS™, INDIA EXPERIENCES® and Aria Arora marks an effort to build stronger bridges between India’s experiential tourism offerings and the international travel trade, while bringing a more local and story-led perspective of India to global audiences.