Saudia Wins APEX Award for Best Cabin Service in the Middle East

Saudia, the national airline of Saudi Arabia, has been honoured with the 2026 APEX Award for Best Cabin Service in the Middle East at the APEX Awards ceremony held during the Future Travel Experience (FTE) EMEA event in Dublin, Ireland. The award is based on verified passenger feedback from more than one million flights across over 600 airlines worldwide, evaluating categories such as cabin service, seat comfort, food and beverages, in-flight entertainment, and Wi-Fi connectivity. The recognition reflects Saudia’s ongoing efforts to enhance the guest experience through initiatives such as the New Saudia Experience and the Saudia BEYOND service excellence programme. The achievement further strengthens the airline’s global reputation while supporting Saudi Arabia’s Vision 2030 goals for the aviation and tourism sectors.