ITC Hotels Expands Goa Footprint with New Storii Property in Assagao

ITC Hotels has signed a management agreement for a new 51-key Storii by ITC Hotels property in Assagao, North Goa, strengthening its presence in the state. The upcoming hotel will offer rooms and suites, an all-day dining restaurant, along with social and recreational experiences. The property is planned around Assagao’s local character, known for its natural beauty, culinary offerings, boutique experiences and proximity to popular beaches and attractions. ITC Hotels said the project reflects its focus on growing in high-potential leisure markets. Developed in partnership with Ananda Hospitality Services, the hotel will add to the company’s expanding presence in North Goa, where rising tourism demand and interest in experiential travel continue to support hospitality growth.