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Madhya Pradesh Tourism Reflects on Hosting IATO 2024 and Future Roadmap for Strategic Growth
The Principal Secretary of Madhya Pradesh Tourism highlighted the significance of hosting the previous IATO Annual Convention. The state leveraged this prestigious platform to spotlight its vast tourism diversity—ranging from UNESCO World Heritage sites and vibrant tribal cultures to abundant wildlife reserves and rural tourism circuits. Calling the collaboration with IATO “seamless,” the official emphasized the excellent coordination and record participation that marked the convention's success. The event catalyzed national attention and sparked meaningful dialogue on boosting inbound tourism. Looking ahead, Madhya Pradesh Tourism plans to deepen its engagement with IATO through curated itineraries, targeted FAM trips, and joint roadshow participation. The state also envisions digital campaigns aimed at key inbound markets, reinforcing its image as a premier destination for heritage, eco, spiritual, and rural tourism. This partnership, rooted in IATO’s extensive network and Madhya Pradesh’s storytelling power, is set to further elevate India’s central heartland on the global tourism map
Intractions
Ms. Aishath Maisha on Driving Purpose-Led Growth at The Cocoon Collection
You’ve been an integral part of The Cocoon Collection’s journey in the Maldives. What inspired you to join the brand, and what continues to motivate you in your role?
My journey in hospitality began in 2010 at Voyages Maldives — a foundation that strengthened my passion for this industry. It opened my eyes to the beauty of this industry — the people, the experiences, the storytelling behind every guest journey. After five years, I pursued my studies in Hospitality in Malaysia with the dream of returning home and stepped into a role that would challenge and inspire me.
I was naturally drawn to Sales & Marketing because it allows me to blend creativity with strategy and connect people with experiences that stay with them forever. Joining The Cocoon Collection gave me that opportunity.
What motivates me every day is our company culture, one that values growth, innovation, trust, and people. Watching the brand expand in such a short time, both in the Maldives and into Zanzibar, has been incredibly inspiring. Being part of that evolution feels meaningful, and it pushes me to grow alongside the brand.
Each resort under The Cocoon Collection — Cocoon, You & Me, and Joy Island — has its own unique personality. How do you bring out these distinct identities while maintaining a unified brand essence?
What I love most about our portfolio is that each resort has its own heartbeat and unique character, capturing the hearts of every traveler. Cocoon Maldives, where Italian artistry meets natural beauty, is a designer resort by LAGO in Lhaviyani Atoll, surrounded by serene lagoons and vibrant marine life—warm, welcoming, and perfect for families and a diverse clientele. You & Me Maldives, on the other hand, is pure romance, featuring 99 rustic overwater villas, 10 beach categories, and a first-of-its-kind underwater dining experience supervised by a Michelin-starred chef, creating an atmosphere where love truly fills the air. Our vibrant newcomer, Joy Island, radiates energy and color, offering joyful experiences for families, teens, and travelers seeking fun, adventure, and an island buzzing with life. While each property tells a different story, our core brand values—Reconnect, Everlasting Memories, People Development, Having Fun, and Innovation—serve as the thread that unites them. Together, these values keep us unified while allowing each property to shine on its own.
The Maldives remains one of the world’s most aspirational destinations. How do you ensure The Cocoon Collection stays top-of-mind for travelers amidst growing competition?
The Maldives is indeed one of the world’s most aspirational destinations, and in such a competitive market staying top-of-mind requires a combination of differentiation, storytelling, and authentic guest experiences. We focus on creating memorable, shareable moments that resonate with guests long after their stay, leveraging these experiences through targeted marketing, social media, and strategic partnerships. Our aim is to ensure that guests not only choose us once — but return to us again, and again.
From trade partnerships to digital storytelling, what strategies have proven most effective in driving awareness and conversions for the resorts?
Our approach is a blend of traditional relationship-building and modern digital impact. Like many resorts in the Maldives, we stay active in trade shows, roadshows, and sales calls in our targeted markets visits, which help us nurture connections with partners who are key to our success. At the same time, we have strengthened our digital presence through social media, creative content, influencer collaborations, and high-value media experiences. Familiarization (FAM) trips, curated offers, and strong visual storytelling have been instrumental in driving both visibility and conversions. By combining authenticity, consistency, and connection, we ensure that The Cocoon Collection resonates with travelers while standing out in a highly competitive market.
As a woman in hospitality sales and marketing, what has your journey been like, and what advice would you share with young women aspiring to build a career in this field?
My journey in hospitality has been defined by growth, resilience, and unwavering curiosity. As a woman in a traditionally male-dominated industry, balancing career and personal life has not always been easy, but those challenges have shaped me into a stronger, more confident version of myself. Today, it’s inspiring to see more women stepping into leadership roles, breaking barriers, and redefining what it means to lead with heart. To young women entering this field, my advice is simple: believe in yourself, stay passionate, stand firm in your worth and never be afraid to dream bigger. Hospitality offers boundless opportunities for those who lead with courage, curiosity, and heart.
Sustainability and authentic experiences are at the heart of modern travel. How does The Cocoon Collection reflect these values in its guest experiences and communications?
Sustainability isn’t just part of our brand story; it’s at the core of who we are. Through the Cocoon Foundation in the Maldives and the Sofia Luna Azzola Foundation in Zanzibar, we actively support a wide range of environmental, educational, and community initiatives.
Our recent efforts in the Maldives include the Cocoon Maldives solar power inauguration, a visit and donation event at Fiyavathi Orphanage by The Cocoon Collection leadership, the launch of the Starter Recruitment Program welcoming 31 young Maldivian talents to our internship initiative across our three properties, and various other CSR events. Beyond these, we have implemented water conservation measures across our resorts, invested in waste reduction and recycling programs, partnered with local organizations to protect marine biodiversity, and adopted sustainable sourcing practices for food and materials. Additionally, we actively engage guests in eco-friendly initiatives such as reef clean-ups, coral restoration projects, and awareness programs on responsible tourism.
For us, responsible hospitality means giving back in meaningful ways, nurturing the ecosystems and communities that make our destinations truly extraordinary, and inspiring a future where travel and sustainability go hand in hand.
Looking ahead, what are your priorities for The Cocoon Collection in the coming year?
As a brand, we are focused on elevating our luxury positioning, enhancing our existing properties, expanding our footprint in the Maldives, and deepening our sustainability commitments.
I hope to continue evolving as a leader, nurturing both my career and personal life, while exploring new markets, strengthening global partnerships, and staying ahead of trends in sales and marketing. Above all, my goal is to contribute meaningfully to the brand’s future, creating experiences that inspire our guests.
My journey in hospitality began in 2010 at Voyages Maldives — a foundation that strengthened my passion for this industry. It opened my eyes to the beauty of this industry — the people, the experiences, the storytelling behind every guest journey. After five years, I pursued my studies in Hospitality in Malaysia with the dream of returning home and stepped into a role that would challenge and inspire me.
I was naturally drawn to Sales & Marketing because it allows me to blend creativity with strategy and connect people with experiences that stay with them forever. Joining The Cocoon Collection gave me that opportunity.
What motivates me every day is our company culture, one that values growth, innovation, trust, and people. Watching the brand expand in such a short time, both in the Maldives and into Zanzibar, has been incredibly inspiring. Being part of that evolution feels meaningful, and it pushes me to grow alongside the brand.
Each resort under The Cocoon Collection — Cocoon, You & Me, and Joy Island — has its own unique personality. How do you bring out these distinct identities while maintaining a unified brand essence?
What I love most about our portfolio is that each resort has its own heartbeat and unique character, capturing the hearts of every traveler. Cocoon Maldives, where Italian artistry meets natural beauty, is a designer resort by LAGO in Lhaviyani Atoll, surrounded by serene lagoons and vibrant marine life—warm, welcoming, and perfect for families and a diverse clientele. You & Me Maldives, on the other hand, is pure romance, featuring 99 rustic overwater villas, 10 beach categories, and a first-of-its-kind underwater dining experience supervised by a Michelin-starred chef, creating an atmosphere where love truly fills the air. Our vibrant newcomer, Joy Island, radiates energy and color, offering joyful experiences for families, teens, and travelers seeking fun, adventure, and an island buzzing with life. While each property tells a different story, our core brand values—Reconnect, Everlasting Memories, People Development, Having Fun, and Innovation—serve as the thread that unites them. Together, these values keep us unified while allowing each property to shine on its own.
The Maldives remains one of the world’s most aspirational destinations. How do you ensure The Cocoon Collection stays top-of-mind for travelers amidst growing competition?
The Maldives is indeed one of the world’s most aspirational destinations, and in such a competitive market staying top-of-mind requires a combination of differentiation, storytelling, and authentic guest experiences. We focus on creating memorable, shareable moments that resonate with guests long after their stay, leveraging these experiences through targeted marketing, social media, and strategic partnerships. Our aim is to ensure that guests not only choose us once — but return to us again, and again.
From trade partnerships to digital storytelling, what strategies have proven most effective in driving awareness and conversions for the resorts?
Our approach is a blend of traditional relationship-building and modern digital impact. Like many resorts in the Maldives, we stay active in trade shows, roadshows, and sales calls in our targeted markets visits, which help us nurture connections with partners who are key to our success. At the same time, we have strengthened our digital presence through social media, creative content, influencer collaborations, and high-value media experiences. Familiarization (FAM) trips, curated offers, and strong visual storytelling have been instrumental in driving both visibility and conversions. By combining authenticity, consistency, and connection, we ensure that The Cocoon Collection resonates with travelers while standing out in a highly competitive market.
As a woman in hospitality sales and marketing, what has your journey been like, and what advice would you share with young women aspiring to build a career in this field?
My journey in hospitality has been defined by growth, resilience, and unwavering curiosity. As a woman in a traditionally male-dominated industry, balancing career and personal life has not always been easy, but those challenges have shaped me into a stronger, more confident version of myself. Today, it’s inspiring to see more women stepping into leadership roles, breaking barriers, and redefining what it means to lead with heart. To young women entering this field, my advice is simple: believe in yourself, stay passionate, stand firm in your worth and never be afraid to dream bigger. Hospitality offers boundless opportunities for those who lead with courage, curiosity, and heart.
Sustainability and authentic experiences are at the heart of modern travel. How does The Cocoon Collection reflect these values in its guest experiences and communications?
Sustainability isn’t just part of our brand story; it’s at the core of who we are. Through the Cocoon Foundation in the Maldives and the Sofia Luna Azzola Foundation in Zanzibar, we actively support a wide range of environmental, educational, and community initiatives.
Our recent efforts in the Maldives include the Cocoon Maldives solar power inauguration, a visit and donation event at Fiyavathi Orphanage by The Cocoon Collection leadership, the launch of the Starter Recruitment Program welcoming 31 young Maldivian talents to our internship initiative across our three properties, and various other CSR events. Beyond these, we have implemented water conservation measures across our resorts, invested in waste reduction and recycling programs, partnered with local organizations to protect marine biodiversity, and adopted sustainable sourcing practices for food and materials. Additionally, we actively engage guests in eco-friendly initiatives such as reef clean-ups, coral restoration projects, and awareness programs on responsible tourism.
For us, responsible hospitality means giving back in meaningful ways, nurturing the ecosystems and communities that make our destinations truly extraordinary, and inspiring a future where travel and sustainability go hand in hand.
Looking ahead, what are your priorities for The Cocoon Collection in the coming year?
As a brand, we are focused on elevating our luxury positioning, enhancing our existing properties, expanding our footprint in the Maldives, and deepening our sustainability commitments.
I hope to continue evolving as a leader, nurturing both my career and personal life, while exploring new markets, strengthening global partnerships, and staying ahead of trends in sales and marketing. Above all, my goal is to contribute meaningfully to the brand’s future, creating experiences that inspire our guests.
Srikanth Devarapalli, General Manager, JW Marriott Maldives, Kaafu Atoll
1. To begin with, could you please share a little about yourself, your professional journey, and what led you to your current role as General Manager of JW Marriott Maldives Kaafu Atoll Island Resort?
I bring over two decades of experience in luxury hospitality, having had the privilege of working with some of the world’s most respected brands, including Oberoi Hotels, Taj Group, Four Seasons, Hyatt, and Constance Hotels & Resorts. Each chapter of my journey has deepened my understanding of how cultural authenticity and modern luxury can come together to create experiences that are both meaningful and memorable. Before joining JW Marriott Maldives Kaafu Atoll Island Resort, I served as Area Director and General Manager for the Emerald Collection, overseeing multiple award-winning properties and leading teams that consistently achieved exceptional guest satisfaction and operational excellence. This marks my third
project as a General Manager, and each pre-opening is a new opportunity to bring a vision to life, to build strong, passionate teams and to shape a resort that reflects both the brand’s spirit and the soul of the destination. My leadership philosophy is simple yet fundamental. Empower people, nurture a culture of genuine care, and deliver personalized experiences that leave lasting impressions. This aligns closely with Marriott International’s value to Put People First. I believe that when we take care of our people, they in turn take care of our guests. This belief guides everything we do at JW Marriott Maldives Kaafu Atoll Island Resort, shaping a workplace where passion, respect, and excellence come together to create extraordinary moments every day.
2. How does JW Marriott Maldives Kaafu Atoll Island Resort distinguish itself from other Marriott properties in the Maldives? What makes your resort unique within the brand’s Maldivian portfolio?
What truly sets JW Marriott Maldives Kaafu Atoll Island Resort apart is how we blend accessibility, artistry, and a deep sense of well-being. Located just 15 minutes from Velana International Airport, guests arrive seamlessly from the bustle of travel to the serenity of island life. Architecturally, the resort celebrates harmony between contemporary design and Maldivian heritage. Beyond design, our distinction lies in the resort’s mindful approach to hospitality. Every experience, from Spa by JW’s oceanfront rituals to our Seven Days of Wellbeing program and curated dining concepts from our seven restaurants and
bars, is crafted to nourish balance and connection, allowing guests to rediscover calm and presence in the rhythm of the island.
3. What are some of the signature experiences or defining elements that guests can only find at JW Marriott Maldives Kaafu Atoll Island Resort?
Our three-bedroom Ocean Residence stands as the resort’s crown jewel, featuring a private gym, sauna, spa treatment room, expansive infinity pool, and even a slide that flows directly into the turquoise lagoon, perfect for families and friends seeking an extraordinary island sanctuary. Each of our 80 villas comes with a private pool and generous terrace, offering direct access to either the lagoon or the beach, allowing guests to fully immerse themselves in the rhythm of island life. At Spa by JW, guests can indulge in treatments powered by BABOR, a renowned German precision skincare, with rituals that restore balance and renewal. Meanwhile, our Chef’s Table at Pure offers a true Garden to Table experience, where ingredients harvested from our own JW Garden are transformed into exquisite, soul-nourishing dishes. The resort’s close proximity to Shark Point and Emboodhoo Island also offers unparalleled opportunities for marine exploration, from swimming alongside gentle nurse sharks to witnessing the vibrant beauty of the Maldivian reef. Each experience is thoughtfully crafted to ensure that every guest, whether seeking tranquility, discovery, or celebration, finds their own meaningful connection to the island.
4. JW Marriott is renowned for its service culture and people-first philosophy. What makes JW Marriott Maldives Kaafu Atoll Island Resort an ideal workplace, and how do you ensure your team remains inspired and motivated?
Our philosophy is simple yet profound, people create the experience. Our associates, affectionately called family, are the heart of everything we do. We create an environment of belonging, where every voice is valued and every success celebrated. Regular recognition programs, leadership development initiatives, and wellbeing activities ensure that our team feels supported both professionally and personally.
5. What do you believe sets your resort apart as an employer of choice in the Maldivian hospitality industry?
Our foundation is built on Marriott International’s timeless philosophy to Put People First, a principle that has guided our company for over 95 years and continues to shape every aspect of how we lead, serve, and grow. We believe that when we take care of our people, they in turn take care of our guests and that is where exceptional hospitality truly begins. Anchored by our vision to be the market leader and the best place to work in the Maldives, we cultivate a culture where associates are empowered to succeed with integrity, passion, and purpose. Our mission goes beyond creating a luxury resort; it is about elevating the lives of both guests and associates, nurturing holistic well-being, and fostering a community that thrives together. What sets us apart is not only the beauty of our island, but the people who bring it to life. A team that embodies care, creativity, and the spirit of genuine hospitality every single day.
6. The Indian market continues to be a key source of travelers to the Maldives. What makes JW Marriott Maldives Kaafu Atoll Island Resort an ideal choice for Indian guests?
India remains one of our most valued markets, and we understand that Indian travelers seek destinations that blend togetherness, authenticity, and ease of experience. Our resort offers an effortless journey from major Indian cities, along with a diverse selection of villas designed for couples, families, and multi-generational travelers, each featuring private pools and generous living spaces. Guests can explore seven distinctive restaurants and bars, celebrating both authentic and global flavors, or venture just minutes away to some of the Maldives’ most protected diving sites for unforgettable encounters with marine life.
7. How do you tailor your resort’s offerings, culinary experiences, and guest engagement strategies to meet the unique preferences and expectations of Indian travelers?
We’ve seen modern Indian travelers embrace luxury with intention, seeking experiences that are not only memorable but also meaningful, authentic, and deeply personal. They travel to celebrate togetherness, to reconnect with nature, and to discover destinations that reflect their values of warmth and connection. This shapes every detail of our guest experience. Our Culinary Experiences can be fully personalized, from romantic dinners beneath the stars to family-style celebrations by the lagoon. At Riva, we celebrate the shared coastal heritage of the Maldives, Sri Lanka, and India through a vibrant blend of flavors, while Chef Table at Pure experience pays homage to our JW Garden, celebrating the harvests from our soil and the joy of mindful dining. Guided by the intuitive care of our Safeeru, or personal butlers, each stay becomes a seamless journey, one where every moment feels effortless, heartfelt, and uniquely one’s own.
8. Could you elaborate on any specific initiatives or partnerships you’ve launched to further develop and expand the Indian market for JW Marriott Maldives Kaafu Atoll Island Resort?
Our participation in India’s luxury travel roadshows and joint activations with premium travel consortia have allowed us to engage directly with key agents. We have also hosted celebrities, influencers and media from major Indian publications, which have amplified our storytelling across platforms.
9. Looking ahead, what is your vision for the growth and evolution of JW Marriott Maldives Kaafu Atoll Island? How do you see the resort developing in terms of guest experience, sustainability practices, and overall market presence in the coming years?
As travelers today seek experiences that are both purposeful and transformative, we aim to create journeys that inspire presence, connection, and care for the environment. A key part of this vision is our INVENA Project, developed in collaboration with MIT’s Self-Assembly Lab. This pioneering sustainability initiative explores adaptive methods to address the impacts of climate change on island nations. The project reduces wave energy, mitigates beach erosion, and promotes natural island growth while nurturing new reef habitats for marine life to thrive. Beyond environmental protection, INVENA embodies our commitment to education and engagement. Guests are invited to witness the beauty of this evolving reef, fostering a deeper appreciation for the delicate balance of marine ecosystems. Looking ahead, this site will serve as the foundation for a coral nursery, supporting long-term reef resilience and the future of sustainable island living.
10. How do you perceive gender equality in the workplace within the Maldivian hospitality sector, and what steps is your organization taking to foster a more inclusive and diverse work environment?
The Maldivian hospitality industry is evolving and we are proud to be part of that progress. Here, inclusion is not only a policy, but a culture. We are intentional about creating an environment where all associates, regardless of gender or background, feel empowered to grow and lead. Our recruitment and development programs emphasize equal opportunity, while our leadership team actively mentors emerging female talents across departments. We are seeing more women stepping into roles traditionally dominated by men, and that is a reflection of the industry’s positive shift.
11. As a brand, JW Marriott places strong emphasis on leadership development. How does the resort support and promote women in leadership positions — both within your property and across the broader Marriott organization?
Through Marriott International’s global Women in Leadership and TakeCare programs, we ensure that our associates have access to mentorship, education, and career advancement opportunities. We celebrate women leaders not just for their achievements, but for their ability to inspire others. Several of our department heads and managers are women who have grown within the Marriott ecosystem. We continue to promote a culture of belonging, where every voice is valued and leadership is defined not by position, but by purpose and empathy, principles deeply aligned with the Marriott philosophy Put People First.
I bring over two decades of experience in luxury hospitality, having had the privilege of working with some of the world’s most respected brands, including Oberoi Hotels, Taj Group, Four Seasons, Hyatt, and Constance Hotels & Resorts. Each chapter of my journey has deepened my understanding of how cultural authenticity and modern luxury can come together to create experiences that are both meaningful and memorable. Before joining JW Marriott Maldives Kaafu Atoll Island Resort, I served as Area Director and General Manager for the Emerald Collection, overseeing multiple award-winning properties and leading teams that consistently achieved exceptional guest satisfaction and operational excellence. This marks my third
project as a General Manager, and each pre-opening is a new opportunity to bring a vision to life, to build strong, passionate teams and to shape a resort that reflects both the brand’s spirit and the soul of the destination. My leadership philosophy is simple yet fundamental. Empower people, nurture a culture of genuine care, and deliver personalized experiences that leave lasting impressions. This aligns closely with Marriott International’s value to Put People First. I believe that when we take care of our people, they in turn take care of our guests. This belief guides everything we do at JW Marriott Maldives Kaafu Atoll Island Resort, shaping a workplace where passion, respect, and excellence come together to create extraordinary moments every day.
2. How does JW Marriott Maldives Kaafu Atoll Island Resort distinguish itself from other Marriott properties in the Maldives? What makes your resort unique within the brand’s Maldivian portfolio?
What truly sets JW Marriott Maldives Kaafu Atoll Island Resort apart is how we blend accessibility, artistry, and a deep sense of well-being. Located just 15 minutes from Velana International Airport, guests arrive seamlessly from the bustle of travel to the serenity of island life. Architecturally, the resort celebrates harmony between contemporary design and Maldivian heritage. Beyond design, our distinction lies in the resort’s mindful approach to hospitality. Every experience, from Spa by JW’s oceanfront rituals to our Seven Days of Wellbeing program and curated dining concepts from our seven restaurants and
bars, is crafted to nourish balance and connection, allowing guests to rediscover calm and presence in the rhythm of the island.
3. What are some of the signature experiences or defining elements that guests can only find at JW Marriott Maldives Kaafu Atoll Island Resort?
Our three-bedroom Ocean Residence stands as the resort’s crown jewel, featuring a private gym, sauna, spa treatment room, expansive infinity pool, and even a slide that flows directly into the turquoise lagoon, perfect for families and friends seeking an extraordinary island sanctuary. Each of our 80 villas comes with a private pool and generous terrace, offering direct access to either the lagoon or the beach, allowing guests to fully immerse themselves in the rhythm of island life. At Spa by JW, guests can indulge in treatments powered by BABOR, a renowned German precision skincare, with rituals that restore balance and renewal. Meanwhile, our Chef’s Table at Pure offers a true Garden to Table experience, where ingredients harvested from our own JW Garden are transformed into exquisite, soul-nourishing dishes. The resort’s close proximity to Shark Point and Emboodhoo Island also offers unparalleled opportunities for marine exploration, from swimming alongside gentle nurse sharks to witnessing the vibrant beauty of the Maldivian reef. Each experience is thoughtfully crafted to ensure that every guest, whether seeking tranquility, discovery, or celebration, finds their own meaningful connection to the island.
4. JW Marriott is renowned for its service culture and people-first philosophy. What makes JW Marriott Maldives Kaafu Atoll Island Resort an ideal workplace, and how do you ensure your team remains inspired and motivated?
Our philosophy is simple yet profound, people create the experience. Our associates, affectionately called family, are the heart of everything we do. We create an environment of belonging, where every voice is valued and every success celebrated. Regular recognition programs, leadership development initiatives, and wellbeing activities ensure that our team feels supported both professionally and personally.
5. What do you believe sets your resort apart as an employer of choice in the Maldivian hospitality industry?
Our foundation is built on Marriott International’s timeless philosophy to Put People First, a principle that has guided our company for over 95 years and continues to shape every aspect of how we lead, serve, and grow. We believe that when we take care of our people, they in turn take care of our guests and that is where exceptional hospitality truly begins. Anchored by our vision to be the market leader and the best place to work in the Maldives, we cultivate a culture where associates are empowered to succeed with integrity, passion, and purpose. Our mission goes beyond creating a luxury resort; it is about elevating the lives of both guests and associates, nurturing holistic well-being, and fostering a community that thrives together. What sets us apart is not only the beauty of our island, but the people who bring it to life. A team that embodies care, creativity, and the spirit of genuine hospitality every single day.
6. The Indian market continues to be a key source of travelers to the Maldives. What makes JW Marriott Maldives Kaafu Atoll Island Resort an ideal choice for Indian guests?
India remains one of our most valued markets, and we understand that Indian travelers seek destinations that blend togetherness, authenticity, and ease of experience. Our resort offers an effortless journey from major Indian cities, along with a diverse selection of villas designed for couples, families, and multi-generational travelers, each featuring private pools and generous living spaces. Guests can explore seven distinctive restaurants and bars, celebrating both authentic and global flavors, or venture just minutes away to some of the Maldives’ most protected diving sites for unforgettable encounters with marine life.
7. How do you tailor your resort’s offerings, culinary experiences, and guest engagement strategies to meet the unique preferences and expectations of Indian travelers?
We’ve seen modern Indian travelers embrace luxury with intention, seeking experiences that are not only memorable but also meaningful, authentic, and deeply personal. They travel to celebrate togetherness, to reconnect with nature, and to discover destinations that reflect their values of warmth and connection. This shapes every detail of our guest experience. Our Culinary Experiences can be fully personalized, from romantic dinners beneath the stars to family-style celebrations by the lagoon. At Riva, we celebrate the shared coastal heritage of the Maldives, Sri Lanka, and India through a vibrant blend of flavors, while Chef Table at Pure experience pays homage to our JW Garden, celebrating the harvests from our soil and the joy of mindful dining. Guided by the intuitive care of our Safeeru, or personal butlers, each stay becomes a seamless journey, one where every moment feels effortless, heartfelt, and uniquely one’s own.
8. Could you elaborate on any specific initiatives or partnerships you’ve launched to further develop and expand the Indian market for JW Marriott Maldives Kaafu Atoll Island Resort?
Our participation in India’s luxury travel roadshows and joint activations with premium travel consortia have allowed us to engage directly with key agents. We have also hosted celebrities, influencers and media from major Indian publications, which have amplified our storytelling across platforms.
9. Looking ahead, what is your vision for the growth and evolution of JW Marriott Maldives Kaafu Atoll Island? How do you see the resort developing in terms of guest experience, sustainability practices, and overall market presence in the coming years?
As travelers today seek experiences that are both purposeful and transformative, we aim to create journeys that inspire presence, connection, and care for the environment. A key part of this vision is our INVENA Project, developed in collaboration with MIT’s Self-Assembly Lab. This pioneering sustainability initiative explores adaptive methods to address the impacts of climate change on island nations. The project reduces wave energy, mitigates beach erosion, and promotes natural island growth while nurturing new reef habitats for marine life to thrive. Beyond environmental protection, INVENA embodies our commitment to education and engagement. Guests are invited to witness the beauty of this evolving reef, fostering a deeper appreciation for the delicate balance of marine ecosystems. Looking ahead, this site will serve as the foundation for a coral nursery, supporting long-term reef resilience and the future of sustainable island living.
10. How do you perceive gender equality in the workplace within the Maldivian hospitality sector, and what steps is your organization taking to foster a more inclusive and diverse work environment?
The Maldivian hospitality industry is evolving and we are proud to be part of that progress. Here, inclusion is not only a policy, but a culture. We are intentional about creating an environment where all associates, regardless of gender or background, feel empowered to grow and lead. Our recruitment and development programs emphasize equal opportunity, while our leadership team actively mentors emerging female talents across departments. We are seeing more women stepping into roles traditionally dominated by men, and that is a reflection of the industry’s positive shift.
11. As a brand, JW Marriott places strong emphasis on leadership development. How does the resort support and promote women in leadership positions — both within your property and across the broader Marriott organization?
Through Marriott International’s global Women in Leadership and TakeCare programs, we ensure that our associates have access to mentorship, education, and career advancement opportunities. We celebrate women leaders not just for their achievements, but for their ability to inspire others. Several of our department heads and managers are women who have grown within the Marriott ecosystem. We continue to promote a culture of belonging, where every voice is valued and leadership is defined not by position, but by purpose and empathy, principles deeply aligned with the Marriott philosophy Put People First.
Madhya Pradesh Tourism Reflects on Hosting IATO 2024 and Future Roadmap for Strategic Growth
The Principal Secretary of Madhya Pradesh Tourism highlighted the significance of hosting the previous IATO Annual Convention. The state leveraged this prestigious platform to spotlight its vast tourism diversity—ranging from UNESCO World Heritage sites and vibrant tribal cultures to abundant wildlife reserves and rural tourism circuits. Calling the collaboration with IATO “seamless,” the official emphasized the excellent coordination and record participation that marked the convention's success. The event catalyzed national attention and sparked meaningful dialogue on boosting inbound tourism. Looking ahead, Madhya Pradesh Tourism plans to deepen its engagement with IATO through curated itineraries, targeted FAM trips, and joint roadshow participation. The state also envisions digital campaigns aimed at key inbound markets, reinforcing its image as a premier destination for heritage, eco, spiritual, and rural tourism. This partnership, rooted in IATO’s extensive network and Madhya Pradesh’s storytelling power, is set to further elevate India’s central heartland on the global tourism map
Ms. Bidisha Mukherjee
IAS, Additional Managing Director, Madhya Pradesh Tourism Board
"The Madhya Pradesh Travel Mart is not just an event, but a vision to showcase the immense tourism potential of the ‘Heart of India’ to the world. Through this platform, we aim to bring together domestic and international stakeholders, strengthen partnerships, and highlight the state’s rich cultural heritage, diverse wildlife, spiritual trails, and growing infrastructure. Our goal is to position Madhya Pradesh as a preferred destination for travelers, investors, and industry leaders, while creating sustainable opportunities for local communities." by Ms. Bidisha Mukherjee, IAS, Additional Managing Director, Madhya Pradesh Tourism Board
Mr. Romit Theophilus
Director For Marketing & Sales GNTO
Q1: From Jan–June 2025, Indians booked around 440,000 overnight stays in Germany. What do you think is the main reason behind this rise, and how do you plan to keep attracting Indian travellers?
From January to July 2025, Indian travellers generated over 520,000 overnight stays in Germany, positioning India as a top three European destination in terms of overnight stays.
This significant rise is the result of Enhanced Air Connectivity with substantial increase in flight capacity between India and Germany, which reached a level of +26% in 2024 compared to 2019, has made travel more convenient. Germany’s diverse offerings strongly appeal to the modern Indian traveller who seeks authentic and meaningful experiences. To maintain this positive momentum, we are focused on high-visibility digital engagement and custom-tailored content with robust digital marketing, social media campaigns, and partnerships with prominent Indian influencers.
Our campaigns are designed to resonate deeply with specific Indian traveller interests, utilizing engaging content to highlight:
Romantic Germany for honeymooners.
Cultureland Germany for history and art enthusiasts.
Embrace German Nature for wellness and outdoor fanatics.
Q2: The ‘India Pool 2025’ brings together cities, mountains, spas, and shopping spots. How are these destinations creating special experiences for Indian tourists?
The 'India Pool 2025', which we have re-established for the first time since 2015, is a strategic collaboration between the German National Tourist Office (GNTO) India and premier German tourism partners. Its primary goal is to strengthen Germany’s position as a multifaceted travel destination and significantly increase the number of overnight stays from India. Our partners are effectively tailoring their products to the specific needs and preferences of Indian travellers e.g., family groups, luxury seekers, cultural enthusiasts, and solo travellers. The destinations are not just offering attractions, they are bundling their diverse products and experiences into seamless, segmented offerings, primarily powered by a focused digital and B2C marketing approach. The India Pool 2025 partners are creating special experiences for Indian tourists through product customisation and highly targeted digital storytelling via Influencers that resonates with India's diverse travel interests. This approach leverages the best of each partner's unique product in a single, powerful narrative for the Indian market.
From January to July 2025, Indian travellers generated over 520,000 overnight stays in Germany, positioning India as a top three European destination in terms of overnight stays.
This significant rise is the result of Enhanced Air Connectivity with substantial increase in flight capacity between India and Germany, which reached a level of +26% in 2024 compared to 2019, has made travel more convenient. Germany’s diverse offerings strongly appeal to the modern Indian traveller who seeks authentic and meaningful experiences. To maintain this positive momentum, we are focused on high-visibility digital engagement and custom-tailored content with robust digital marketing, social media campaigns, and partnerships with prominent Indian influencers.
Our campaigns are designed to resonate deeply with specific Indian traveller interests, utilizing engaging content to highlight:
Romantic Germany for honeymooners.
Cultureland Germany for history and art enthusiasts.
Embrace German Nature for wellness and outdoor fanatics.
Q2: The ‘India Pool 2025’ brings together cities, mountains, spas, and shopping spots. How are these destinations creating special experiences for Indian tourists?
The 'India Pool 2025', which we have re-established for the first time since 2015, is a strategic collaboration between the German National Tourist Office (GNTO) India and premier German tourism partners. Its primary goal is to strengthen Germany’s position as a multifaceted travel destination and significantly increase the number of overnight stays from India. Our partners are effectively tailoring their products to the specific needs and preferences of Indian travellers e.g., family groups, luxury seekers, cultural enthusiasts, and solo travellers. The destinations are not just offering attractions, they are bundling their diverse products and experiences into seamless, segmented offerings, primarily powered by a focused digital and B2C marketing approach. The India Pool 2025 partners are creating special experiences for Indian tourists through product customisation and highly targeted digital storytelling via Influencers that resonates with India's diverse travel interests. This approach leverages the best of each partner's unique product in a single, powerful narrative for the Indian market.
“Where business innovation meets social responsibility — Vikas Kumar stands as a symbol of leadership, vision, and purposeful growth.”
Vikas Kumar stands at the confluence of entrepreneurship, education, and social leadership, shaping industries and inspiring communities with his foresight and commitment.
As the Managing Director of Travel Paradise Online Pvt. Ltd., he has transformed a young enterprise into one of India’s most trusted e-travel companies. With a robust network of 2500+ partners nationwide, his ventures in tourism and hospitality have set new standards for innovation, customer trust, and sustainable growth. In parallel, as a Partner at Paradise Holidays, he curates premium travel experiences, reinforcing his stature as a pioneer in modern tourism.
Beyond business, Vikas holds prestigious positions of responsibility. He is the General Secretary of Bharat Bharti (Uttarakhand), Yuva Pradesh Adhyaksh of Akhil Bharatiya Agarwal Samaj, and an active humanitarian as Managing Body Member of the Indian Red Cross Society and Incident Control Officer with Civil Defence. These roles reflect his mission to empower youth, preserve culture, and serve society at large.
Today, Vikas channels his leadership into Dream Edu Vision Trust, a forward-looking educational institution offering advanced courses in Hotel Management, Travel, Tourism, Aviation, Cruise Studies, and AI Technology. Here, he envisions creating a new generation of globally competent, industry-ready professionals equipped for the future of work. His belief is simple yet powerful: education must not only build careers but also build character and confidence.
Guided by his personal philosophy that “Life is the biggest quest to knowing oneself,” Vikas Kumar continues to redefine success—not merely by building enterprises, but by shaping communities and nurturing future leaders.
As the Managing Director of Travel Paradise Online Pvt. Ltd., he has transformed a young enterprise into one of India’s most trusted e-travel companies. With a robust network of 2500+ partners nationwide, his ventures in tourism and hospitality have set new standards for innovation, customer trust, and sustainable growth. In parallel, as a Partner at Paradise Holidays, he curates premium travel experiences, reinforcing his stature as a pioneer in modern tourism.
Beyond business, Vikas holds prestigious positions of responsibility. He is the General Secretary of Bharat Bharti (Uttarakhand), Yuva Pradesh Adhyaksh of Akhil Bharatiya Agarwal Samaj, and an active humanitarian as Managing Body Member of the Indian Red Cross Society and Incident Control Officer with Civil Defence. These roles reflect his mission to empower youth, preserve culture, and serve society at large.
Today, Vikas channels his leadership into Dream Edu Vision Trust, a forward-looking educational institution offering advanced courses in Hotel Management, Travel, Tourism, Aviation, Cruise Studies, and AI Technology. Here, he envisions creating a new generation of globally competent, industry-ready professionals equipped for the future of work. His belief is simple yet powerful: education must not only build careers but also build character and confidence.
Guided by his personal philosophy that “Life is the biggest quest to knowing oneself,” Vikas Kumar continues to redefine success—not merely by building enterprises, but by shaping communities and nurturing future leaders.
Ms. Moumita Mukherjee Paul,
Director - Sales & Marketing, Centara Hotels & Resorts
1.Centara has evolved into one of Asia’s most trusted hospitality names — how do you define Centara’s brand identity today and what makes it stand apart from other Asian hotel groups?
Value for money and catering to every segment , we have product for all , for every market segment right from Honeymoon to luxury to budget
2.India is now one of the most important source markets for global travel — what’s Centara’s approach to engaging Indian travellers, especially for weddings, leisure, and MICE segments?
Our first and foremost strategy is to reward and recognise the constant effort of DMC partners followed by the best of B2C agents and tour operator . We reward the excellence , we reward the best of the best in the industry !! We declare them the winners amongst all .
3.Centara is known for being a very family-friendly brand with strong Thai hospitality roots — how are you customizing experiences for diverse travellers from India?
Our child policy is very strong followed by the different product that we have catering to only family segment that is our Mirage portfolio which is built keeping families in mind , we work on product in such a way that it speaks for itself which categorically diversify itself to the market segment it targets to .
4.Where do you see the biggest growth opportunities for Centara in the next two years — leisure, luxury, or new markets?
I would say luxury - the product that is lined up it’s going to WOW the market.
Value for money and catering to every segment , we have product for all , for every market segment right from Honeymoon to luxury to budget
2.India is now one of the most important source markets for global travel — what’s Centara’s approach to engaging Indian travellers, especially for weddings, leisure, and MICE segments?
Our first and foremost strategy is to reward and recognise the constant effort of DMC partners followed by the best of B2C agents and tour operator . We reward the excellence , we reward the best of the best in the industry !! We declare them the winners amongst all .
3.Centara is known for being a very family-friendly brand with strong Thai hospitality roots — how are you customizing experiences for diverse travellers from India?
Our child policy is very strong followed by the different product that we have catering to only family segment that is our Mirage portfolio which is built keeping families in mind , we work on product in such a way that it speaks for itself which categorically diversify itself to the market segment it targets to .
4.Where do you see the biggest growth opportunities for Centara in the next two years — leisure, luxury, or new markets?
I would say luxury - the product that is lined up it’s going to WOW the market.
“A Good Policy Maker Anticipates the Future”: Ms. Mugdha Sinha on India’s Tourism Strategy
“A good policy maker is one who can anticipate the future,” said Ms. Mugdha Sinha, IAS, Managing Director of ITDC, as she shared her vision for India’s tourism sector. Reflecting on the volatility of a VUCA world, she highlighted the sharp rise in outbound travel — from 27.8 million Indian nationals in 2023 to 30.8 million in 2024 — while stressing the urgent need to strengthen inbound tourism.
Ms. Sinha emphasized the importance of building a strong mix of physical, digital, and intellectual infrastructure. Roads, transport, and connectivity must go hand in hand with digital platforms and technology, while intellectual assets like data insights and innovation can unlock new avenues such as medical value tourism and shopping tourism. Echoing the Prime Minister’s vision of developing 50 global tourist circuits, she stressed that heritage-led growth, guided by the “5Ts — tradition, talent, trends, tourism, and technology,” along with a mindset shift and effective marketing, will be crucial in shaping India’s tourism future.
Ms. Sinha emphasized the importance of building a strong mix of physical, digital, and intellectual infrastructure. Roads, transport, and connectivity must go hand in hand with digital platforms and technology, while intellectual assets like data insights and innovation can unlock new avenues such as medical value tourism and shopping tourism. Echoing the Prime Minister’s vision of developing 50 global tourist circuits, she stressed that heritage-led growth, guided by the “5Ts — tradition, talent, trends, tourism, and technology,” along with a mindset shift and effective marketing, will be crucial in shaping India’s tourism future.
Rina’s Journey: Redefining Luxury Leadership in the Maldives
From the vibrant cityscape of Singapore to the turquoise waters of the Maldives, Rina’s journey in hospitality is both inspiring and extraordinary. She began her career as a Spa Manager, cultivating a passion for holistic wellness, personalized guest experiences, and impeccable service. Over time, she expanded her expertise into resort operations, gaining a deep understanding of discerning guest expectations and global hospitality trends.
Rina is one of the very few professionals to transition from the Spa division to an operational leadership role, now serving as Executive Assistant Manager in the Maldives. Her rise highlights not only personal achievement but also the growing presence of women in leadership, particularly on remote island resorts.
A pioneering member of the Cocoon Collection, Rina has shaped experiences across Cocoon Maldives, You & Me Maldives, and Joy Island. Managing resorts in remote locations has honed her adaptability, strategic thinking, and problem-solving skills, ensuring seamless excellence in every guest interaction.
Today, she leads with a hands-on, guest-first approach, inspiring her team to create thoughtful, authentic, and unforgettable moments. Outside work, Rina draws inspiration from her Singapore roots and passions for snorkeling, travel, and reading—elements that continually enrich her perspective and elevate her approach to luxury hospitality.
Rina is one of the very few professionals to transition from the Spa division to an operational leadership role, now serving as Executive Assistant Manager in the Maldives. Her rise highlights not only personal achievement but also the growing presence of women in leadership, particularly on remote island resorts.
A pioneering member of the Cocoon Collection, Rina has shaped experiences across Cocoon Maldives, You & Me Maldives, and Joy Island. Managing resorts in remote locations has honed her adaptability, strategic thinking, and problem-solving skills, ensuring seamless excellence in every guest interaction.
Today, she leads with a hands-on, guest-first approach, inspiring her team to create thoughtful, authentic, and unforgettable moments. Outside work, Rina draws inspiration from her Singapore roots and passions for snorkeling, travel, and reading—elements that continually enrich her perspective and elevate her approach to luxury hospitality.
Showcasing the Soul of Chhattisgarh
Mr. Nilu Sharma, Chairman of the Chhattisgarh Tourism Board, has been at the forefront of positioning his state as one of India’s most promising tourism destinations. Reflecting on his experience at the IATO Convention, he praised the event as a meaningful platform that underlined the growing contribution of tourism to India’s economy.
Passionate about Chhattisgarh, Mr. Sharma describes it as a land of history, nature, and culture. Known as the birthplace of Mata Kaushalya, mother of Lord Ram, the state is blessed with 40% forest cover, enchanting waterfalls, serene ponds, and a wealth of heritage. He proudly highlights Bastar and Surguja as must-visit destinations, with the majestic Chitrakote Falls—India’s own “Niagara”—and Bastar’s world-famous 76-day Dussehra festival.
Once overshadowed by misconceptions of being a conflict zone, Chhattisgarh is now emerging as a vibrant and safe destination. Mr. Sharma warmly invites travelers to experience its traditions, cuisine, and natural beauty.
Passionate about Chhattisgarh, Mr. Sharma describes it as a land of history, nature, and culture. Known as the birthplace of Mata Kaushalya, mother of Lord Ram, the state is blessed with 40% forest cover, enchanting waterfalls, serene ponds, and a wealth of heritage. He proudly highlights Bastar and Surguja as must-visit destinations, with the majestic Chitrakote Falls—India’s own “Niagara”—and Bastar’s world-famous 76-day Dussehra festival.
Once overshadowed by misconceptions of being a conflict zone, Chhattisgarh is now emerging as a vibrant and safe destination. Mr. Sharma warmly invites travelers to experience its traditions, cuisine, and natural beauty.
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